Privacy Policy

  1. Dog Games approach to Privacy
    1. Dog Games Limited understands the importance of your privacy and is committed to protecting it.
    2. Our privacy policy sets out how we collect and store your personal information for many reasons including but not limited to: returning customers, exchanges and refunds.
    3. Ensure that you have read and understood our collection, storage, use and disclosure of your personal information as described in this privacy policy.
    4. Dog Games Limited is the data controller of the personal information we hold about you.
  2. The information that we collect and why it is used
    1. Dog Games Limited collects personal information about you when you submit information directly to us in a number of ways. This can include information you provide to us when you register for an account, fill in a form, correspond with us via the Website, phone, email, live chat or otherwise, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to surveys or use some other feature of the Website as available from time to time.
    2. If you choose not to provide personal information, we may not be able to provide the service to you or respond to your other requests.
    3. The table at Annex 1 sets out the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information.
    4. The table at Annex 2 sets out the categories of personal information we collect about you automatically and how we use that information. The table also lists the legal basis which we rely on to process the personal information.
    5. We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalised experience regardless of how you interact with us.
  3. Disclosure of your personal information
    1. In accordance with how we use it (as set out in the Annexes), we will share your personal information with the following categories of recipients:
      • (a) Service providers and advisors. Third party vendors and other service providers that perform services for us, on our behalf, which may include providing mailing or email services, delivery services, tax and accounting services, payments processing, data enhancement services, fraud prevention and credit risk reduction, web hosting, or providing analytics services.
      • (b) Purchasers and third parties in connection with a business transaction. Personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.
      • (c) Law enforcement, regulators and other parties for legal reasons. Third parties as required by law or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) enforce our Terms & Conditions or to protect the security or integrity of our Website; and/or (c) exercise or protect the rights, property, or personal safety of Dog Games Limited, our customers or others.
    2. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
  4. Storing and transferring your personal information
    1. Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. All personal information we collect will be stored on secure servers.
    2. International Transfers of your Personal Information. The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third party service providers have operations. These international transfers of your personal information will be made pursuant to appropriate safeguards.. If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this privacy policy.
    3. Retention of your information. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements.
    4. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and the applicable legal requirements.
  5. Your rights in respect of your Personal Information
    1. In accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:
      • The right to be forgotten and have your data removed from our systems.
      • The right to have your data rectified if it is incorrect.
      • The right to restrict processing.
      • The right to be informed about the way we process and handle your data. You can read about how we process your data and handle it in this privacy policy.
      • The right to data portability so you can reuse your personal data for your own purposes across different services.
      • The right to opt out of automated decision making including profiling.
      • The right to object to the processing of your personal data in certain circumstances.
    2. If you wish to exercise one of these rights, please contact us using the contact details at the end of this privacy policy.
    3. You also have the right to lodge a complaint with the Information Commissioner’s Office, the data protection regulator in the UK.
  6. Cookies and similar technologies
    1. Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.
    2. Cookies are pieces of code that allow for personalisation of our Website experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your device's hard disk (such as your computer or smartphone) for record-keeping purposes.
    3. We use the following types of cookies:
      • (a) Strictly necessary cookies. These are cookies that are required for the essential operation of our Website such as to authenticate users and prevent fraudulent use.
      • (b) Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily.
      • (c) Functionality cookies. These are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences
      • (d) Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have
      • (d) Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
    4. The cookies we use are designed to help you get the most from the website but if you do not wish to receive cookies, most browsers allow you to change your cookie settings. Please note that if you choose to refuse cookies you may not be able to use the full functionality of our website. These settings will typically be found in the "options" or "preferences" menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the "Help" option in your browser for more details.
      • (a) Cookie settings in Internet Explorer
      • (b) Cookie settings in Firefox
      • (c) Cookie settings in Chrome
      • (d) Cookie settings in Safari web and iOS.
    5. We also use clear gifs in HTML-based emails sent to our Customers to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of our Service. You can set your e-mail options to prevent the automatic downloading of images that may contain these technologies that would allow us to know whether you have accessed our e-mail and performed certain functions with it.
    6. If you would like to find out more about cookies and other similar technologies, please visit www.allaboutcookies.org or the Network Advertising Initiative's online sources at www.networkadvertising.org.
  7. Links to third party sites
    1. Our Website may, from time to time, contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
  8. Changes to this policy
    1. We may update this privacy policy from time to time and so you should review this page periodically. When we change this privacy policy in a material way, we will update the "last modified" date at the end of this privacy policy. Changes to this privacy policy are effective when they are posted on this page.
  9. Notice to you
    1. If we need to provide you with information about something, whether for legal, marketing or other business related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on our Website.
  10. Contacting us
    1. Questions, comments and requests regarding this privacy policy are welcome and should be addressed to will@dog-games.co.uk.
    2. This privacy policy was last modified on 11 November 2020.


Annex 1 – Collected personal information


Category of personal information

Information provided by social networks you use to connect to our Website. If you connect a social network, such as Facebook, to our Website, we will collect personal information from that social network in accordance with your privacy settings on that social network. These services will authenticate your identity and provide you the option to share certain personal information with us, which could include your name, email address or other information.

Correspondence and comments. When you contact us directly, e.g. by email, phone, mail, when you respond to customer surveys or when you interact with customer service, we will record your comments and opinions.

Delivery address, billing address and country.

All personal information set out above.

How it is used

We use this information to operate, maintain and provide to you the features and functionality of the Website and Dog Games Limited Service.

To address your questions, issues and concerns and resolve your customer service issues.

We use this information to process and deliver orders and for billing purposes.

We will use all the personal information we collect to operate, maintain and provide to you the features and functionality of the Website and Dog Games Limited Service to monitor and improve the Dog Games Limited Service, our Website and business, and to help us develop new products and services, for internal record keeping.

Legal basis for the processing

The processing is necessary for the performance of a contract and to take steps prior to entering into a contract (namely our Terms & Conditions).

The processing is necessary for the performance of a contract and to take steps prior to entering into a contract (namely our Terms & Conditions).

The processing is necessary for the performance of a contract (namely our Terms & Conditions).

The processing is necessary for our legitimate interests, namely to administer and improve the Dog Games Limited Service, our business and develop new services.


Annex 2 – Automatically collected personal information


Category of personal information

Information about how you access and use our Website. For example, the website from which you came and the website to which you are going when you leave our Website, your social media profiles, how frequently you access the Website, the time you access the Website and how long you use it for, whether you open emails or click the links contained in emails, whether you access the Website from multiple devices, and other actions you take on the Website.

Log files and information about your device. We also collect information about the computer, tablet, smartphone or other electronic device you use to connect to the Website. This information can include details about the type of device, unique device identifying numbers, operating systems, browsers and applications connected to the Website through the device, information about the server upon which the Website operates, your Internet service provider or mobile network.

How it is used

  • We use this information to present our Website to you on your device.
  • We use this information to monitor and improve our Website and the Dog Games Limited Service and business, and to help us develop new products and services.

  • We use this information to: - enable the Website to be presented to you on your device; and - operate, maintain and provide to you the features and functionality of the Website.
  • We use this information to monitor and improve the Dog Games Limited Service and business, and to help us develop new products and services.

Legal basis for the processing

  • The processing is necessary for our legitimate interests, namely to tailor the Dog Games Limited Service to the user.
  • The processing is necessary for our legitimate interests, namely to monitor and resolve issues and to improve the Dog Games Limited Service generally.

  • The processing is necessary for the performance of a contract and (namely our Terms & Conditions).
  • This processing is necessary for our legitimate interests, namely to tailor the Thread Service to the user and to improve the Dog Games Limited Service generally.